Kony 2012: Making the Audience Feel Like Superheroes
March 14, 2012, No Comments

100 million online views can’t be wrong—or so goes the thinking behind the incredibly successful “Kony 2012” vi ...

Government Initiatives on Social Media: The Pros and Cons
February 29, 2012, No Comments

From the local to the federal level, governments are increasingly using social media sites such as Twitter, Facebook, ...

Why Does the Government Need Social Media?
February 21, 2012, No Comments

The government benefits from the use of social media in several key ways. The first and most obvious benefit is the dire ...

eEtiquette: Social Media Engagement Policies
February 1, 2012, No Comments

The relatively abrupt emergence of social media has led to some confusion among organizations about a corresponding “e ...

Web 2.0 and the Government
January 23, 2012, 1 Comment

The Canadian government has demonstrated exceptional foresight with its embrace of the Web 2.0 initiative. Essentially, ...

Integrating Social Media into Government Websites
January 16, 2012, 2 Comments

Up until recently, the idea of encouraging employees to spend time on Facebook or other social media sites was ludicrous ...

FanBridge Ecosystem innovates Facebook Pages
November 22, 2011, No Comments

A static Facebook page is the equivalent of a blank slate; dull, but still full of promise. Custom app development has a ...

Google+ Fosters Collaboration
November 22, 2011, No Comments

What does Google+ have to offer the public sector that Facebook doesn’t? As a social network, Facebook currently domin ...

email-marketing
Email Data Mining: Archival vs. Marketing
July 15, 2011, No Comments

Gmail and Hotmail already have put into place or will be soon switching over to versions of a “priority inbox.” Thes ...

jeffclavier_hires
Jeff Clavier: A Cool Billion Dollars
July 6, 2011, 2 Comments

Jeff Clavier is the founder of SoftTechVC, a venture capital firm that specializes in investing in consumer internet sta ...