Kony 2012: Making the Audience Feel Like Superheroes
March 14, 2012, No Comments

100 million online views can’t be wrong—or so goes the thinking behind the incredibly successful “Kony 2012” vi ...

The Rules of Social Media Campaigning
March 14, 2012, No Comments

Whether you are a government, an NGO, a business or an individual, using social media effectively is about connecting wi ...

Government Initiatives on Social Media: The Pros and Cons
February 29, 2012, No Comments

From the local to the federal level, governments are increasingly using social media sites such as Twitter, Facebook, ...

Why Does the Government Need Social Media?
February 21, 2012, No Comments

The government benefits from the use of social media in several key ways. The first and most obvious benefit is the dire ...

Taking a Look at Wiki Software
February 21, 2012, No Comments

Wikis are a form of collaborative software used primarily for the display of large amounts of related information. The p ...

eEtiquette: Social Media Engagement Policies
February 1, 2012, No Comments

The relatively abrupt emergence of social media has led to some confusion among organizations about a corresponding “e ...

Integrating Social Media into Government Websites
January 16, 2012, 2 Comments

Up until recently, the idea of encouraging employees to spend time on Facebook or other social media sites was ludicrous ...

How to Increase Employee Engagement within the Government
December 8, 2011, 1 Comment

Any successful relationship is based on two primary factors: commitment and satisfaction. The relationship between an em ...

Appropriate Social Media Tools for the Government
November 30, 2011, 1 Comment

What is the difference between personal and professional communication on social media? The Federal Government just rece ...

How to Measure the Real-World Results of Social Media
November 30, 2011, No Comments

The single largest complaint from business owners about Twitter and social networking sites like Facebook is that there ...